29 Aug

Correct me if I am wrong but this number is bigger than the viewers number of Camp Rock, HSM 1 and please keep in mind that the movie leaked 2 days before the premiere but with all this, it scored 11.4 million views. How amazing is that?!

Disney Channel’s 77th original movie, Disney’s “Wizards of Waverly Place The Movie” premiered Friday night as TV’s No. 1 entertainment telecast of 2009 in Kids 6-11 (4.5 million) and Tweens 9-14 (4.0 million), and became cable’s No. 1 telecast in Total Viewers (11.4 million). In key kids, the movie bowed as cable’s No. 1 telecast this year. Most impressive, Disney Channel holds basic cable’s Top 4 scripted telecasts since 2007 in Total Viewers with “High School Musical 2” (17.2 million, 8/17/07), “Wizards of Waverly Place The Movie” (11.4 million, 8/28/09), a “Hannah Montana” telecast (10.7 million, 8/17/07) and crossover event “Wizards On Deck with Hannah Montana” (9.3 million, 7/17/09). Friday’s No. 1 TV telecast in Total Viewers, “Wizards of Waverly Place The Movie” towered over all time period competition on both broadcast and cable, besting runner-up CBS by 5.5 million in Total Viewers (11.4 million vs. 5.9 million), or by 93%, and also scored No. 1 rank in Kids 6-11 and Tweens 9-14. In fact, in Total Viewers the movie ranked as Summer 2009’s No. 1 Friday TV telecast.

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