13 Oct

The 3rd Season Premiere of Hit Series “Wizards of Waverly Place” is Friday’s No. 1 TV Telecast in Kids 6-11 and Tweens 9-14, and Cable’s Most-Watched Scripted Telecast in Total Viewers

Led by “Wizards of Waverly Place,” Disney Channel Delivers Friday’s Top 17 TV Telecasts in Kids 6-11, the Top 14 TV Telecasts in Tweens 9-14, and 10 of Cable’s Top 14 Scripted Telecasts in Total Viewers Friday’s “Wizards of Waverly Place” Debut Tops its Season 2 Opener by Nearly 2 Million Viewers and by Double-Digit Percentages in Key Kid Demos

(Source: Nielsen Media Research (National Ratings, Live + Same Day, 10/9/09; “Wizards of Waverly Place”, Season 2: 9/12/08-8/21/09, 30 telecasts; Season 1: 10/12/07-8/31/08, 21 telecasts, Live + 7). Ratings based on national rating unless otherwise noted.